People often line up by the dozens outside Little Man Ice Cream, the Lower Highland shop whose larger-than-life milk jug has acted as a delicious beacon since it opened a decade ago.
Even in the freezing cold.
As it has for the past five years, Little Man is putting customer loyalty to the test by offering $1 pints at its 2620 16th Street location between 9 and 10 p.m. tonight. All you have to do is wait for it outside.
“We like to do it on the coldest night of winter,” said marketing director Basha Cohen, noting that forecasts call for near-single-digit temperatures at 9 p.m. Tuesday night. “And we always go through a boatload of them. We have to say to people, ‘Go back to bed! Get warm!’ It’s hilarious.”
The flavors — Salted Oreo, Vanilla, Strawberry and 16th St. Chocolate — are among Little Man’s most popular, which explains why people line up down the block, Cohen said. Little Man has prepared about 300 pints for the flash-sale (limit one per person) and after that, well, you’re out in the cold.
“We may do something like this in the future at Sweet Cooie’s (a Little Man sister location), but this one’s unique to Little Man,” Cohen said. “So many people come that the line goes all the way up to Umatilla Street” — one block to the west of Little Man.
Brave the cold, get some cheap treats. Sounds like a simple deal.
“Who wants to watch bad news when you could be eating good ice cream?” Cohen added.
Indeed, Little Man. Indeed.
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