We could all use a heaping bowl of sweet, sweet nostalgia every now and then (or every day), and as of this week, a new restaurant in Arvada has answered our reality-dodging prayers. The Cereal Box, Inc. is now open and serving candy-colored, super-sugary cereals that will surely lower our life spans.
The concept started as a joke among Michael Emmerson and his advertising co-workers. After their business was shipped off to another state, they started talking about what else they could do.
“I love cereal and I collect toys, so I said I’d open a cereal store and just sell cereal,” Emmerson said. “I told my kids and they said that was cool. Then my wife got laid off from her job in March so we said, ‘We’ve gotta do something for us. Let’s do it.‘”
The Cereal Box currently stocks 120 cereals from around the globe, so you’re bound to find something to quench your inner child’s (or actual child’s) whining. And The Cereal Box isn’t messing around with basic Frosted Flakes and Cheerios here (although it has those, too.) Oh no, it’s bringing in the big guns. We’re talking Marshmallow Fruity Pebbles, Quisp, Christmas Crunch and Unicorn Fruit Loops.
Emmerson said the rarest box is the just-released Oreo cereal from South Korea.
“It was really hard to track down, and shipping is just phenomenal. Like $20-30 a box,” he said.
Here’s how it works: You pick your bowl size, your cereal and your milk (banana and pumpkin spice milks are options, people). If your Cinnabon cereal isn’t sweet enough on its own, you can top it with candy, cookies or whipped cream. Because that’s how The Cereal Box rolls.
Can’t pick just one out of the multi-colored row o’ cereal boxes? Get one of the expertly-curated mixes, like the Zoo! Be Crazy, with Frosted Flakes, Corn Pops, Kinder Happy Hippo and chocolate milk, or The Nutty Professor, with Reese’s Puffs, Peanut Butter Cap ‘n Crunch, Cocoa Puffs, Reese’s Peanut Butter milk, whipped cream and peanut butter.
There are also cereal milkshakes that take those precious, bottom-of-the-bowl cereal milk slurps to a whole other level, as well as toys from Boulder’s Kid Robot, because what fun is cereal without the toy?
“People think it’s really cool,” Emmerson said of initial customer reaction. “We’re not breakfast, we’re not lunch; we’re more like a treat. We’re like an ice cream shop.”
The Cereal Box, Inc.: 5709 Olde Wadsworth Blvd., Arvada; cerealboxinc.com; this week 8 a.m.-6 p.m.-ish, beginning Nov. 20 Mon.-Sun. 7 a.m.-7 p.m.-ish
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